Suggestion:
The frontpage and feature box should clearly mention the difference between free/basic/pro. Currently it looks like this:
Custom Fields
Profiled users by creating custom fields. You can choose to create the following types of fields: text, textarea/editor, image, select (dropdown), radio, checkbox, email, date, number, phone, GoogleMaps (Pro version only), hidden, link, delimiter, file.
Only the PRO version is mentioned for the GMap field. No other limitation.